LABELED is a mental-health lifestyle brand made up of multiple entities that focus on every layer of individual, family, and relational mental wellness and acceptance. Many of our toolkits center around helping individuals with unique abilities—or as we call them here at LABELED, superpowers—embrace a life of wellness, fulfillment, wholeness, and healing. We do this by normalizing mental illness and providing the resources needed to understand the symptoms that come with a given diagnosis.
While LABELED is deeply committed to the mental wellness of those living with mental illness, we are equally a brand that represents all disenfranchised and marginalized communities. We understand the trauma of being, well… labeled. So we stand with and support every community that has been ostracized, demonized, cast out, or made the target of bias and prejudice.
To every group that has endured systemic, cultural, and historical inequality—racism, sexism, injustice, implicit bias, and more—LABELED is your home too. We welcome you. We embrace you.
LABELED was born from a need: the need to help individuals with mental illness—and their families—learn how to cope, live, and genuinely enjoy life again. A diagnosis often leads us to question everything about ourselves. It pushes us into an unexpected transition that we can’t always articulate or fully understand. We’re relearning who we are, and at the same time, our loved ones are trying to relearn us too—often without the language or tools to do so.
At LABELED, we aim to dismantle the stigma surrounding mental illness. We don’t just educate family members, friends, and loved ones on how to better support those they care about—we also help individuals regain a sense of self by normalizing one of the most common disabilities known to humanity: mental illness. We do this through informative vlogs, blogs, therapeutic tools, educational resources, and more.
While LABELED is not a substitute for professional medical advice, diagnosis, or treatment, we always encourage you to consult your physician or qualified health provider regarding any medical concerns. Our mission is to be a resource for the community—a place where lived experiences, shared journeys, and collective understanding help eliminate feelings of isolation and make room for connection, belonging, and hope.